The 360° Lead Machine

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"We value quality over quantity, which is why we can only take on 4 new clients this month. Book your spot now before it's too late!

Why Us?

With a proven track record of growing online followers into the tens of thousands, we have the expertise and dedication to make your business shine.

Bespoke, Tailored Solutions

Satisfied Customers

Reliable Customer Support

Successful Projects

Ai Powered Sales Machine

Guaranteed Results

Unique Payment Methods

  • Pay Upfront: Get a 15% discount by paying for 3 months upfront

  • Subscription Plan: Hassle-free monthly payments to maintain cash flow

  • Pay-Per-Lead: Only pay when you get real, qualified leads

What You'll Get

The LeadGen Formula

A bespoke lead generation strategy, fine-tuned to your business needs.

Retention Radar

An automated customer follow-up system to boost your retention rates.

Instant Traffic Booster

30 well-targeted Facebook Ads to rocket-launch your online visibility.

Content Clout

Two blog posts and one e-book, written by industry experts, to position you as a thought leader in your niche.

Masterclass Pass

Access to our exclusive monthly online training on how to keep your marketing strategies fresh and effective.

Marketing Coaching

Elevate your marketing game and achieve business success with our personalised marketing coaching.

Who Are We?

We work from Corby, Northamptonshire helping small businesses succeed. We find people who are really interested in what you sell and put them in a position to buy your stuff. This lets you focus on your job while we help you get more customers easily and quickly.

What's The Software Like?

How Does It Work?

What People Are Saying

"100% would love that (cold call) script, I feel like you are now going waaaay above and beyond here Aaron!!"

- Ben, Design Agency Owner

Our Automated Sales Cycle

Bonuses

  • Fast-Action Bonus: 5 additional Facebook Ads, only available if you sign up this week

  • Community Bonus: Free access to our premium marketing network for 3 months

  • Outsourcing Blueprint: A detailed guide on how to effectively outsource tasks to maximize your time.

marketing stats on a laptop

Measuring the ROI of Your Lead Generation Efforts: A Guide for Small Businesses and Startups

September 19, 20231 min read

Introduction

You've put in the work to generate leads—now, how do you know if it's paying off? In this post, we'll break down how to measure the ROI of your lead generation efforts, ensuring that every pound spent translates into business growth. As always, for a tailored evaluation of your lead generation strategies, take our Lead Generation Quiz.

8 Reasons

Metric 1: Conversion Rate

This is the percentage of leads that convert into paying customers.

How to Measure: Take the number of new customers acquired and divide it by the number of leads, then multiply by 100.

Metric 2: Cost Per Lead (CPL)

This measures how cost-effective your lead generation campaigns are.

How to Measure: Divide the total amount spent on a campaign by the number of leads generated.

Metric 3: Lead to Close Ratio

This metric tells you how effective your sales process is in converting leads to customers.

How to Measure: Divide the number of closed sales by the number of leads generated and multiply by 100.

Metric 4: Customer Lifetime Value (CLV)

Understanding CLV will help you decide how much you can afford to spend on acquiring a new customer.

How to Measure: Estimate the total revenue you expect from a customer throughout their relationship with your business.

Metric 5: ROI Calculation

The bottom line—how much are you getting back compared to what you're spending?

How to Measure: Subtract the cost of lead generation from the revenue generated, then divide by the cost of lead generation. Multiply by 100 to get a percentage.

Conclusion

Understanding these metrics will provide you with a clear picture of how effective your lead generation efforts are. To get an individualized insight into how you can improve, don't forget to take our Lead Generation Quiz.

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